PMA (Photo Marketing Association) Australia 2010 Digital Life Expo was held in June 2010 at the Melbourne Convention and Exhibition Centre exhibiting stands and seminars to keen enthusiasts wanting to know more about digital photo imagery and the latest technology. PMA is one of the largest Photography shows in Australia, recording this year’s largest attendance of all years totally in excess of 23,000 registrations.

One major exhibitor was Canon, and they were looking for the latest visual technology centerpiece on their Canon stand. The stands designer, Virtual Display Group, met with Clifton Productions System Tech James Pavey to come up with a solution to meet Canon’s needs.

As the clients wanted a large high resolution screen, James decided to supply a VuePix P6 SMD cabinet, built into a custom set piece, split up into two sections. The configuration of the screen was 7 panels wide by 8 panels deep. The top section was 5 panels deep playing a 16:9 video. The bottom 3 panels were displaying a banner for an EOS competition.

James says “The clients were extremely happy with the overall display and visual impact that the VuePix P6 provided. We are using more and more of the P6 in exhibition work due to the resolution of the cabinets combined with quick and easy set up”.